Contributed by: The Complete James Bond Movie Encyclopedia by Steven Jay Rubin

2002 international event where Die Another Day was promoted by PIERCE BROSNAN, who was making his first trip to Cannes. True to promotional form, the new Aston Martin Vanquish (price tag $228,000) was parked in front of the Carlton Hotel and a huge billboard appeared on the hotel pier. Brosnan was joined by his new bride, Keely.

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