SIDEY, HUGH

Contributed by: The James Bond Movie Encyclopedia by Steven Jay Rubin

(September 3, 1927–November 21, 2005): American journalist and longtime political columnist for Time magazine who, while writing for Life magazine in 1961, noted that Ian Fleming’s From Russia with Love novel was on President John F. Kennedy’s reading list. The fact that the president of the United States had time to read about the adventures of 007 became a huge publicity windfall for Fleming’s James Bond novels, and US sales began to rise spectacularly. Bond was no longer being consumed solely by air travelers who browsed the shelves of airport book arcades. He was now entering the provinces of American youth, from grade school to college age—the core of the huge box office pool that would soon contribute to the success of the James Bond movies in America.

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