“THIS NEVER HAPPENED TO THE OTHER FELLOW”
Whimsical line of dialogue spoken by James Bond (George Lazenby) on a Portuguese beach at the beginning of On Her Majesty’s Secret Service, after the girl he rescues (Diana Rigg) drives off and leaves him holding her shoes. It was screenwriter Richard Maibaum’s ultimate wink to the audience, which was being introduced to a new James Bond. Said Maibaum, “It was the first time that we actually spoofed ourselves in the series. We decided this time that we would break the aesthetic distance for once. It was a different guy. We knew, and we knew the audience knew. So we decided, what the hell. Let’s have a little fun. And the audience laughed and accepted it, and they were pleased that we didn’t try some kind of phony B-picture thing to excuse the fact that we had a new James Bond.”
 Richard Maibaum, interview by Steven Jay Rubin, Los Angeles, April 30, 1977.